What is the Zebra Project?

The Zebra Project is an advocate for good business and a community that helps leaders look up and look out in a rapidly changing business landscape.

Societal and economic priorities are shifting faster than ever and those changes are having a profound effect on business, the concept of work and the relationship between the value we create in business and the damage we do. Our sense is that the current spotlight on the role of business within society will continue to shine brightly as people increasingly look to businesses for answers, where governments are seen as lacking. There is an exciting opportunity for good business to take its place in helping fix the problems we have collectively created within the economy, society and the planet, as well as in addressing the inequalities that have historically arisen from the dominant economic models of the world.

At a human level, where purely profit driven organisations used to dominate the business landscape, it’s now the sustainable, purposeful and impact-led businesses which are connecting with both consumers and employees alike, with tangible benefits. There is a legitimate question over whether the skills future leaders are being given in traditional business schools will equip them for this new business landscape.

The Zebra Project brings together a cultivated cohort of business leaders, creative thinkers, academics and visionaries to explore the opportunities from this reinvention of business philosophy and psychology. Through an inclusive and proactive platform, it aims to help inform the future Board agenda and use community to collectively design better businesses, where success is defined by sustainable value and positive societal impact. Importantly the project is dogma free, representing a broad church, and its role is simply to raise questions, challenge assumptions and share perspectives to fuel thought.

Introducing the Zebra Talk podcast series

Launched in 2020 in the face of the biggest test yet of our ability to reimagine, Zebra Talk is an agenda-setting podcast leading the response to the unprecedented levels of change across today’s business landscape. Hosted by business leader Matt Meyer, it brings together those who are shaping the future world of work for a series of insightful, focused conversations to help businesses think quickly and clearly about what they have to do next to thrive in the future.

In a relaxed interview style, Matt chats with innovative leaders who are rethinking and reimagining the future world of work by designing better businesses. We will hear how they create value, solve problems and run their businesses in ways that embrace change more quickly than they have ever done before, breaking down a range of cultural and structural challenges in their path.


Past campfire discussions