Purpose led growth – marketing catchphrase or the foundation of organisational success? - 12 Sept


The vital importance of purpose as a key foundation of successful organisations has been a recurrent theme in Zebra Project sessions, from employee engagement to AI investment and deployment.

Evidence is growing that purpose led organisations secure greater competitive success, and higher levels of trust from consumers and partners.

Of course, with scrutiny comes scepticism, and with transparency comes risk as well as opportunity.

Purpose for some sounds like a corporate social responsibility (CSR) marketing fad, in which businesses talk the language of purpose and social benefit, but behave in ways which undercut those ambitions.  It calls to mind private sector firms who ’greenwash’ their operations without making meaningful changes to how they operate.  But charities are not immune either – they are held to the highest standards and lose trust rapidly when their actions, or the behaviour of their staff, are not consistent with their social purpose.

So how deep does purpose run in high performing organisations, and if it is a route to growth, and greater positive impact, how do organisations from different sectors make purpose live in all they do, and what can be learn from innovations happening across the private, third, and fourth sections?

This session seeks to explore how businesses are becoming more purpose driven; how they truly embed that commitment in their operations; how they measure and account for impact and success; and what charities and businesses can learn from each other and work together to achieve purpose-driven success.

Speakers and panellists

Zebra thinking


Taylor Vinters
Tower 42, 33rd Floor
25 Old Broad Street
London, EC2N 1HQ.


Wednesday 12 September 2018 from 3.30pm to 6pm followed by drinks and networking.

Who should be involved?

Senior leaders including those responsible for the strategic direction of their organisation - CEOs, COOs, CIOs, CTOs, GCs, Global HRDs, founders, millennials in the workplace.

Get involved

Nick MannPast