PURPOSE AND IMPACT-DRIVEN BUSINESS

Sustainability alone is not enough.

It is no longer acceptable to simply reduce the harm we do. It is time to actively do good.

The businesses at the forefront of the Zebra Project are putting purpose firmly at the heart of their organisation to add to society, create positive impact and measurable progress – reimagining solutions through innovation and creating new, positive behaviours.

We believe there is huge value in identifying the purpose and culture of an organisation as well as rewiring the fundamental ways we govern, manage, structure and lead organisations to bring authenticity and drive employee engagement – creating businesses that will attract, engage and retain the best talent and engage with wider communities through a shared sense of possibility to make great things happen.

The private sector must become a greater force for good. By shifting expectations and measures for growth and success, we can mobilise the power of business to achieve positive change, at scale – benefitting all stakeholders and moving beyond the shackles of a purely profit-driven business model.

The Zebra Project seeks to explore this shift and work with the curious and courageous to debate and encourage, and discuss the response required from business to achieve the necessary step-change for good.

Within our focus on purpose and impact-driven business we explore discussion topics including sustainability and restoration, environmental responsibility, impact investing and societal change plus many more. If you have a topic you would like to see covered, get in touch and we will explore it further.