What is the zebra project?
Business is being reimagined, but not fast enough.
The Zebra Project is an advocate for good business and a community that helps leaders look up and look out in a rapidly changing business landscape.
Societal and economic priorities are shifting faster than ever and those changes are having a profound effect on business, the concept of work and the relationship between the value we create in business and the damage we do. Our sense is that the spotlight on the role of business in society is because people are increasingly looking to businesses for answers where governments are seen lacking. There is an exciting opportunity for good business to take its place in helping fix the problems we have collectively created within the economy, society and to our planet and in addressing the inequalities that have historically arisen from the dominant economic models of the world.
At a human level, where purely profit driven organisations used to dominate the business landscape; sustainable, purposeful, impact-led businesses are connecting with both consumers and employees and realising the benefits. There is a legitimate question over whether the skills future leaders are being given in traditional business schools will equip them for this new business landscape.
Launched in 2018, The Taylor Vinters’ Zebra Project brings together a cultivated cohort of business leaders, creative thinkers, academics and visionaries to explore the opportunities from this reinvention of business philosophy and psychology. Through an inclusive and proactive platform, it aims to help inform the future Board agenda and use community to collectively design better businesses; where success is defined by sustainable value and positive societal impact. Importantly the project is dogma free, representing a broad church and its role is simply to raise questions, challenge assumptions and share perspectives to fuel thought.
Take a look at our previous discussions and interviews on the Zebra Wall and Zebra Thinking pages, download the Future Fundamentals report and hear new conversations with business leaders, creative thinkers, academics and visionaries who are embracing these themes in creating good businesses in our ZebraTalk podcast series, hosted by Matt Meyer. Or sign up to be kept informed of Zebra Project updates and new events.
“Many thanks for a really fascinating event. Was so interesting and I feel armed to ask some of the right questions back at the office, when we start talking about what our charitable objectives and purpose are and is!”
“The business models that are going to sustain are the ones that can grab technology and put it to use in their businesses in a way that their employees, customers and partners feel is transparent, clear and thought through.”